Digital Signage

Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen (or screens if you are using a videowall), that can be changed without modification to the physical sign through a digital signage networks. Typically the goal of digital signage is to deliver targeted messages to specific locations at specific times. digital signage displays offer superior return on investment compared to traditional printed advertisement. A digital signage may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, Video Walls, Data Walls or other emerging display types like living surfaces or Organic LED screens (OLEDs) that can be controlled electronically using a computer or other devices, allowing individuals or groups to remotely change and control their content (usually via the Internet).

The content displayed on the digital signage can range from simple text and still images to full-motion video, with or without audio. Digital signage can also be displayed across several screens called video walls for added impact. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements.

Digital signage is used for many different purposes:

1. Information – examples include flight information in airports and wait-times for the next train
   
2. Advertising Related to the Location to Uplift Sales – examples include in-store promotions in a retail establishment
   
3. Advertising by Third Parties – "Digital Advertising Companies" that sell advertising space to local merchants/service providers, media resellers and national advertisers.
   
4. Enhanced Customer Experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores or video walls in department and clothing stores.
   
5. Influencing Customer Behavior – examples include post office digital signage displays that directs patrons waiting in line to automated stamp machines and retail digital signage displays designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time)
   
6. Brand Building – examples include Niketown stores where a digital signage in data walls are used as a part of the store décor to build a story around the brand.
   
7. Follow through campaign information to store manager - examples within chain establishment.

Video Wall, Data Wall, Digital Signage

Video Wall  |  Data Wall   |   Digital Signage